Believe It or Not, YOU are a Brand!

Believe It or Not, YOU are a Brand!

People want to do business with other people they like. Period. You can show me all the analytics you want, but nothing will convince me otherwise. I go out of my way to support my favorite local businesses because of the relationship I have with the owner or the...
Keep Your Sign Clean or Your Brand Dirty

Keep Your Sign Clean or Your Brand Dirty

First impressions can happen at any time, and they last mere seconds, making a dirty sign almost a death sentence in front of your brick and mortar. The warm weather had me concerned about my lawn at the office, so I decided to get the hose out. I noticed my sign was...
#13 Lauren Ziegler | Fred Talk

#13 Lauren Ziegler | Fred Talk

After buying her business at the brink of COVID, Lauren Ziegler of SpeedPro Innovations was inspired to think of creative and innovative ways to promote her business. Throw in an awesome idea and some wherewithal and you simpy have a badass in the industry.