I was at Salt & Light Cafe a few weeks back, and they had a children’s book on the shelf that caught my eye – Be a Maker. I checked it out and became intrigued by its simple byline: How many things can you make in a day? A tower, a friend, a change? It...
This is me, trying to realize that what I’m doing will all be worth it. I’ve always preached the importance of elevated branding, not just the bare minimum to be “good enough.” But I’ve been guilty of not practicing what I preach. Hours...
Being a small business owner has its perks. Can I “do whatever I want,” as most people say? Sure, technically. Does that ever happen? Not at all. If you want your business to succeed, you do what others won’t – that ends up being the...
Branding is all in the details. I take mine very, very seriously. So much so that at times, it can be daunting – but it’s who I am. Part of my brand is to keep my cut fresh and clean by visiting my man, Danny Acevedo, every two weeks. I’ve always...
In this episode of Always Lifting, host Karen Norheim sits down with entrepreneur, storyteller, and award-winning business owner Freddy Vasquez, founder and “Big Cheese” of FXV Digital Design. Fresh off his company’s recognition at the 2025 Greater Reading Chamber...
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