Believe It or Not, YOU are a Brand!

People want to do business with other people they like. Period. You can show me all the analytics you want, but nothing will convince me otherwise. I go out of my way to support my favorite local businesses because of the relationship I have with the owner or the...

Believe It or Not, YOU are a Brand!

It’s Okay to Be Selfish

Taking care of myself was never at the top of my list. I would do for others and ignore anything I had to do personally for fear of no longer being accepted. This stems from years of ridicule at the hands of classmates and so-called “friends” growing up...

It's Okay to Be Selfish

Keep Your Sign Clean or Your Brand Dirty

First impressions can happen at any time, and they last mere seconds, making a dirty sign almost a death sentence in front of your brick and mortar. The warm weather had me concerned about my lawn at the office, so I decided to get the hose out. I noticed my sign...

Keep Your Sign Clean or Your Brand Dirty